MGM brings ‘Project Sparkcraft’ to Macau

Co-hosted by MGM and Yuewen China Literature Limited, the “Yuewen IP Industry Forum” took place at MGM Macau’s multi-purpose venue, Fantasy Box.

During this event, Yuewen officially launched its “Project Sparkcraft”, aimed at supporting the growth of the AIGC (Artificial Intelligence‑Generated Content) video industry by introducing a range of new initiatives and a co‑creation ecosystem.

The project aims to recruit AI creators from across the country. It features a competition for “AI-animated drama” (“Manju”) to discover and cultivate a new generation of creators, while encouraging participation from Macau’s local creative community.

MGM hopes that this initiative will inject fresh momentum into Macau’s creative industries and further strengthen the city’s strategic positioning and influence as an international hub for high-caliber talent while continuing to strengthen MICE and professional services to help cultural enterprises in Macau expand and explore more opportunities in overseas markets.