Sands China promotes local tourism at Madrid roadshow

Sands China Ltd. participated in the “Experience Macao Roadshow in Madrid” from April 17 to 21, showcasing the city’s diverse tourism offerings as part of a broader promotional initiative led by the Macao SAR Government and coordinated by the Macao Government Tourism Office (MGTO).

The five-day event highlighted Macau’s “tourism+” strategy, with Sands China presenting its integrated resort portfolio, including The Venetian Macao, The Londoner Macao and The Parisian Macao. Visitors were introduced to the company’s hospitality, dining, retail and entertainment offerings through immersive displays and multimedia presentations.

The booth also featured information on Michelin-starred dining, Forbes Five-Star hotel recognitions and large-scale retail options within its resorts.

Interactive elements included a basketball game promoting the upcoming NBA China Games 2026, set to be hosted at The Venetian Macao. Promotional activities, including social media engagement and accommodation packages, were also offered to encourage visitation.