Luxury retailers eye 30–40% May Day Golden Week sales jump

A recent strengthening of the renminbi has revived mainland tourists’ appetite for luxury shopping in Macau, with high-end retailers expecting a strong boost in business during the upcoming May Day Golden Week.

A retail staff said the stronger RMB has created a significant currency-driven price advantage, making purchases in Macau more attractive for mainland visitors. One sales associate noted that, after currency conversion, prices in Macau effectively offer around a 16% discount compared with mainland China, as cited in a report by Macao Daily News.

For example, a handbag priced at over MOP30,000 in Macau can translate into a noticeably lower cost in RMB terms. Combined with occasional mall promotions such as cash vouchers for bulk spending, the price gap can widen by more than RMB5,000, further encouraging purchases.

“Recently, more customers have been proactively asking about products and stock availability,” one store employee said, adding that visitor traffic has improved and sales have picked up. While queues are not yet forming, in-store performance has clearly strengthened.

Shoppers are also becoming more decisive, with many arriving with specific targets in mind. Popular items, however, are already seeing limited availability, with some best-selling products temporarily out of stock pending replenishment.

Retailers remain optimistic as the May Day Golden Week approaches. Supported by favorable currency movements, high-end stores expect visitor traffic and sales to rise significantly, with some forecasting revenue growth of 30% to 40% compared with current levels.

Meanwhile, another retailer noted that Macau’s international brands continue to benefit from exchange rate advantages, with more mainland tourists checking prices and reserving items in advance. Some even request delivery services to mainland cities, although such arrangements are not currently available. LV